Back to CITAP 2016 Winter Function

CITAP 2016 Winter Function – Speakers and Panelist 

Charlotte Bell
President  & CEO of Tourism Industry Association of Canada  

Charlotte Bell of TIAC - CITAP Winter Function 2016

Charlotte was appointed President and CEO of the Tourism Industry Association of Canada (TIAC) in April 2015 where she is responsible for the overall leadership of the organization representing tourism interests at the national level. Canada’s tourism success stems from its unique and plentiful attributes as a destination, the professionalism and dedication of operators and the tourism workforce, as well as a cohesive national association of tourism businesses that gets results on behalf of its members.

Having spent more than 25 years in the broadcasting sector in Canada, Charlotte has an extensive background in advocacy, strategic planning and public affairs.


Keith Henry, B. ED
President and CEO of Aboriginal Tourism Association of Canada

Keith Henry of ATAC - CITAP Winter Function 2016Mr. Keith Henry is a Métis person that was born in Thompson, Manitoba and raised in Prince Albert, Saskatchewan. Mr. Henry achieved a B.Ed. from the University of Saskatchewan in 1995.

Mr. Henry began his career in 1995 with teaching positions and has become well known for his strategic administrative and negotiations skills.  Since 1998 Mr. Henry has led numerous provincial, federal and industry negotiations on a variety of issues.  He has been directly responsible for financial administration of a number of Aboriginal non-profits and has a proven track record of success. 
Mr. Henry has become an international Aboriginal cultural tourism leader receiving Aboriginal/Indigenous recognition as the former CEO for Aboriginal Tourism Association of British Columbia (AtBC).  In April 2014 the inaugural World Indigenous Tourism Alliance award recognized the work of AtBC and Mr. Henry’s leadership.  Mr. Henry has been spearheading the growth of authentic Aboriginal tourism in Canada as he worked to redevelop the national Aboriginal Tourism Association of Canada as elected chair when this organization incorporated in April 2015.  In October 2015 Mr. Henry took the full time role as the Aboriginal Tourism Association of Canada’s CEO. 

In Canada Mr. Henry continues to be recognized across the country as one of the leaders in Aboriginal tourism and has led many new initiatives including the national strategy entitled “The Path Forward 2016-2021”, contributions to the development of national standards on market readiness and authenticity, cruise industry opportunities and the national Aboriginal tourism research project on the economic value of Aboriginal cultural tourism.   Mr. Henry was instrumental in the development of the national Aboriginal tourism strategy The Path Forward 2016-2021 which will focus on increasing Aboriginal market readiness, increasing jobs, and increasing revenues.   Over the course of the last number of years Mr. Henry has been invited to numerous international locations to support Aboriginal tourism strategies.

Mr. Henry volunteers time in the Aboriginal community and maintains several board positions including the former President of the Industry Council for Aboriginal Business, former chair of the Aboriginal Tourism Association of Canada, current Chair for the Native Education College, member of the Minister’s Council on Tourism, former member of the Vancouver Board of Trade’s Aboriginal Opportunities Committee, member of the World Indigenous Tourism Alliance, member of the International Marketing Committee Destination Canada member, and current President of the BC Métis Federation.

Social Media workshop: Jennifer Kolbuc & Isabelle Jacques, Destination Canada

Jennifer Kolbuc of DC - CITAP Winter Function 2016Jennifer Kolbuc is Destination Canada's Social Media Specialist. She has worked in BC’s tourism industry in social media for the past 5 years.  From non-profits to large corporations, Jennifer has seen the impact and value social media brings to organizations of all sizes. As a social media specialist at Destination Canada, Jennifer works to inspire international travellers to choose Canada for their next holiday destination.  




Isabelle Jacques of DC - CITAP Winter Function 2016Isabelle Jacques
is Destination Canada's Social Media Cultivator. As a social media specialist at Destination Canada, Isabelle is responsible for bringing to life the Canada story on Instagram, Facebook and Twitter, in order to inspire travellers to choose Canada for their next holiday. Her background extends to media relations for government bodies and marketing in the sports industry.